How to Find a Real Estate Agent

How to Find a Real Estate Agent

  • The Cheri Norton Team
  • 03/4/25

Finding a skilled and reliable real estate agent can make all the difference when buying or selling a home. A knowledgeable agent brings market expertise, negotiation skills, and a deep understanding of the local area, ensuring clients get the best possible deal. However, with so many agents available, it can be challenging to determine which one is the right fit. Understanding what to look for, where to search, and how to evaluate potential agents will help streamline the process and lead to a successful real estate transaction.

Identifying Your Needs Before Searching

Before beginning the search for a real estate agent, it is important to identify specific goals and requirements. The type of property, price range, and timeline will influence which agent is the best fit.

Buying vs. Selling

Not all real estate agents specialize in both buying and selling. Some agents focus primarily on helping buyers find the right home, while others specialize in selling properties and marketing them effectively. Working with an agent who has extensive experience in the specific side of the transaction needed will lead to better results.

Understanding Local Market Expertise

The real estate market varies significantly from one area to another. An agent with deep knowledge of the local market can provide valuable insights on pricing, neighborhoods, and market trends. Whether buying or selling, working with someone familiar with the specific region ensures more accurate guidance.

Where to Find a Real Estate Agent

There are several ways to find a reputable real estate agent, from personal referrals to online research. Taking the time to explore different options helps narrow down the best candidates.

Personal Recommendations

One of the most reliable ways to find a great real estate agent is through word-of-mouth recommendations. Friends, family, or colleagues who have recently bought or sold a home can provide firsthand experiences about agents they have worked with. A referral from someone with similar real estate goals can be especially helpful.

Online Research and Reviews

Many real estate agents have online profiles with client reviews, transaction histories, and credentials. Websites such as brokerage sites, Google reviews, and social media platforms can provide insights into an agent’s professionalism, communication style, and success rate. Consistently positive reviews and testimonials indicate strong client satisfaction.

Checking Professional Credentials

A licensed real estate agent should be in good standing with local and national real estate organizations. Checking an agent’s licensing and credentials through the state's real estate commission website ensures they are legally authorized to assist with transactions. Additionally, agents with certifications such as Accredited Buyer’s Representative (ABR) or Certified Residential Specialist (CRS) have received advanced training in their field.

Evaluating Potential Agents

Once a list of potential agents has been compiled, the next step is to evaluate them based on key factors.

Experience and Track Record

An agent’s experience level can significantly impact the buying or selling process. Asking about the number of years they have worked in real estate, the number of transactions they handle annually, and their familiarity with specific property types can provide clarity on their expertise. An agent with a strong track record in a specific price range or property type is often the best choice.

Communication and Availability

Effective communication is crucial throughout a real estate transaction. A good agent should be responsive, transparent, and proactive in providing updates. During the initial conversation, evaluating how quickly they respond and how clearly they answer questions can indicate what working with them will be like.

Marketing Strategy for Sellers

For those selling a home, understanding an agent’s marketing strategy is essential. A strong agent should offer a comprehensive plan that includes:

  • High-quality photography and virtual tours

  • Staging advice to enhance appeal

  • Online and offline marketing strategies

  • Listing exposure on multiple real estate platforms

  • Open houses and private showings
An effective marketing strategy ensures that the property reaches the right buyers and sells for the best possible price.

Negotiation Skills

A real estate agent’s ability to negotiate can make a significant difference in the final sale price of a home. Whether securing the best deal for a buyer or maximizing the return for a seller, an agent’s negotiation expertise is a key factor to consider. Asking about past negotiation successes or requesting examples of how they have handled difficult transactions can provide insight into their skills.

Meeting with Potential Agents

Before making a final decision, meeting with potential agents for an initial consultation is beneficial. This can be done in person, over the phone, or via video call.

Asking the Right Questions

During the meeting, asking specific questions will help determine whether the agent is the right fit. Some important questions to consider include:

  • How long have you been working in real estate?

  • How familiar are you with this local market?

  • What is your approach to helping buyers/sellers in today’s market?

  • How will you communicate throughout the process?

  • Can you provide references from past clients?
A strong agent will answer these questions with confidence and provide clear, well-informed responses.

Assessing Compatibility

Beyond qualifications and experience, personal compatibility is an important factor. A real estate transaction is a significant financial decision, and working with someone who is trustworthy, approachable, and professional makes the process much easier. If an agent does not seem genuinely interested in the client’s goals or is difficult to communicate with, they may not be the best choice.

Making the Final Decision

After researching, evaluating, and meeting with potential agents, selecting the right one should feel like a natural decision. A real estate agent should be knowledgeable, communicative, and committed to helping clients achieve their goals. Once an agent has been chosen, signing an agreement that outlines the terms of the partnership ensures clarity and sets expectations for both parties.

Work with a Trusted Real Estate Expert

Finding the right real estate agent is one of the most important steps in buying or selling a home. The right agent will provide expert guidance, streamline the process, and ensure a successful outcome.

For those looking to buy or sell a home in Wentzville, MO, Cheri Norton offers unparalleled market knowledge, strong negotiation skills, and a client-focused approach. Whether you are searching for your dream home or looking to sell for the best possible price, Cheri Norton is committed to making the process seamless and successful. Reach out today to get started on your St Charles County real estate journey.



About The Author

With over 35 years of experience, Cheri Norton has proudly served the Wentzville area as an agent for Coldwell Banker Realty – Gundaker. Licensed since 1987, Cheri brings unmatched experience and a wealth of knowledge for a buying and selling experience that is altogether second to none.

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